Capture the poetry of Jakarta,

A profound “love letter” to its hometown of
Jakarta. Founder and Creative Director Hanif Ibrahim describes the collection as an endeavor to
“capture the poetry of Jakarta,” drawing inspiration from the city’s unique charm and the serene
intimacy of home life.

The Autumn-Winter 2025 campaign is a visual daydream, presenting intimate, unscripted
moments within a sun-drenched estate that evoke the effortless cool of Jakarta’s golden hour.
Shot by Hanif himself, the campaign features a fresh cast, with each image crafted to resemble
a timeless film still.

A ’70s Aesthetic Tailored for Jakarta’s Warmth
Building on the Spring/Summer 2025 collection, the Autumn-Winter line embraces a distinct
1970s aesthetic, thoughtfully adapted for Jakarta’s warm climate. The campaign unfolds as a
series of cinematic vignettes, showcasing ’70s-inspired elements like crochet textures, relaxed
tees, and loafers. The visuals are imbued with a familiar golden haze, portraying figures
lounging in retro settings, by azure pools, and through vintage car windows, all symbolizing
Jakarta as the brand’s enduring muse.
Shifting Focus: From Urban Energy to Intimate Home Life

This season, Everett shifts its creative gaze inward. Moving beyond past campaigns that
explored urban nightlife, the Autumn-Winter 2025 collection delves into the quiet intimacy of
home life. This exploration culminates in a visual narrative that is both nostalgic and original,
deeply rooted in the relaxed attitude of Jakarta’s storied past.

Modern Identity with Vintage Soul
Hanif Ibrahim’s vision for Autumn-Winter 2025 channels the 1970s, updating vintage silhouettes
with custom insignia and subtle references to collected stories.