EVERETT SPRING-SUMMER 2025 CAMPAIGN


Blending Heritage and Modernity

Hanif Ibrahim’s Spring-Summer 2025 collection for EVERETT, presented in March 2025, explores the unique “impeccable balancing act” of style in his hometown. He believes the city’s fashion effortlessly combines a long tradition of refined elegance with a distinctive, street-smart attitude.

This translates into designs that embody a “usually appealing, often sassy and continually confident urban flair.” The collection showcases the enduring influence of military, aristocratic, and couture histories through items like expertly crafted jackets and shirts, intricate cotton and prints creations, and bags and loafer designs referencing classic statues and even chandeliers. Black leather and other elements, however, inject the more rebellious aspects of this city’s style.

Surprising fusions of tradition and modernity appear throughout, such as rich golden embroideries on shirts, traditional military embellishments flawlessly rendered in black cotton, and clever footwear choices like refined coach jackets. The collection also features new interpretations of house signatures, including various patterns inspired by Hanif Ibrahim’s love for “classic prints.”


“Everett Land”: A Celebration of Urban Energy

EVERETT’s Spring/Summer 2025 collection, “Everett Land,” is a vibrant tribute to the city’s dynamic energy. Hanif Ibrahim describes it as an optimistic and loving celebration of urban life.

The collection, titled “Cafe EVERETT,” captures the city’s spirit through diverse characters and a blend of classic and vibrant designs. It harmonizes nostalgia with modern style in color, fabric, and proportion, honoring heritage with a 21st-century sensibility. Sharp fashion evolution, inspired by the late 1960s and early 1970s, defines a polished feel. EVERETT’s signature slim silhouette features fine cotton, intricate patterns, and unique color palettes. Leather adds texture, while striped silks are reimagined as cotton shirts.

Inspired by iconic locations, the collection reflects the city’s multicultural nature. The “EVERETT woman” embraces bags, loafer, and flowing shirts, adorned with symbolic roses. The collection also introduces eyewear and expands its loafer and evening footwear lines, further enriching its narrative.

EVERETT invites everyone to dream along and become part of its created world.

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